Yaddah Records had announced its March 9th 2013 release date for the 3rd music video from the Hip Hop ensemble GA2R, amply titled “THE ALMIGHTY”. This is the next video from their sophomore Album “Hit Me With 16 – The Platinum Album “. Speaking with a member of the group K.U.D – MC, explained that, “The concept of the music video enforces the fusion between Hip Hop music and our traditional Indigenous Nigerian folk music”.
This big budget music video was produced by “Golden Eye Film Studios” (A Subsidiary of YADDAH Records) and directed by I AM Maximus Productions in collaboration with Paper Boy Concepts. “The Almighty” contains samples from the popular Igbo Song “Nporo Nisi Nala” by Princess Njideka Okeke , while the music video elaborates the essence of the music, as well as the cultural representation of Traditional Nigerian fashion, dance and Beauty.
“The Almighty” promises to be the first out of five additional music videos from “Hit Me With 16 – The Platinum Album” as YADDAH Records promises to out- do each video with the next. Mr. Tomi Odufuye, CEO of YADDAH RECORDS explained that production is already in place for “Shibi Ilemi” and “The King” which are both scheduled for release before Summer 2013 when GA2R drops its much anticipated Mix Tape “The Blue Pill “.
In the usual GA2R style for significant “release dates”, K.U.D MC explained the March 9th date continues the emphasis on the “re -birth ” of Hip Hop music as most rap fans will recall that the popular Brooklyn rapper “The Notorious B.I.G ” was assassinated on this date well over a decade ago.
YADDAH RECORDS promises to always deliver great music , world standard music videos with clean cut and deliberate content in providing quality entertainment. “Mr Rah” – GA2R Technical director and COO of YADDAH further reiterated the need to always improve and continue to re- invent music as well as brand equity. Not only to remain relevant but also to enlarge viewership.